Military Recruitment Poster

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Date:1915

Description:A colour lithographic recruitment poster featuring a woman sending a man off to war. The poster is printed on orange paper with white printing. The text reads 'Go! / It's Your / Duty Lad / Join Today'

Published by the Parliamentary Recruiting Committee, London, Poster No.109 and printed by David Allen And Sons Ltd., Harrow, Middlesex.

These posters are part of the Derby Scheme of recruitment during World War One. By 1915 numbers of recruits were falling and Edward Stanley (Lord Derby) introduced a scheme of voluntary enlistment in the winter of the same year. Under the scheme, men aged 18 to 40 could continue to volunteer, or they could ‘attest’ – this meant they did not have to fight straight away but could be ‘called up’ at any time. Men who registered under the scheme were grouped according to age and marital status with young single men being chosen to fight before older married men. The scheme was dropped in 1916 when the Military Service Act introduced conscription, compulsory enlistment into the armed forces.


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Donor ref: LEAMG : M3571.1991.57 (71/21397)

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